Creative Guide

This page has details of what we need for in order to launch your site takeover on RunGuides. We typically need 8 pieces of creative for a site takeover. Scroll down to get a list of what we will need from you.

What We Need

Ad formats, placement examples, and design specs. We need the following pieces of creative to launch your site takeover.

Medium Rectangle

Displays on all event pages on desktop/laptop and mobile screens.

Dimensions: One 600 x 500 pixel and one 300 x 250 pixel image

Format: .jpg, png, HTML5 or .gif file

File size: Max file size of 150KB

Leaderboard

Displays at the top of every page on laptop/desktop screens. Displays at the bottom of all pages on standard size tablets.

Dimensions: One 1456 x 180 pixel and one 728 x 90 pixel image

Format: .jpg, png, HTML5 or .gif file

File size: Max file size of 150KB

Smartphone Banner

Displays on all mobile site pages

Dimensions: One 640 x 200 pixel and one 320 x 100 pixel image

Format: .jpg, png, HTML5 or .gif file

File size: Max file size of 150KB

Wallpaper Panels

Displays on all non-mobile pages on the left and right sides of the site

Dimensions: Two images; 320 x 1200 pixels each

Format: .jpg, png, HTML5 or .gif file

File size: Max file size of 250KB per panel

Frequently Asked Questions

Why do you need two sizes of each banner?

So that your banners show nice and crisp on devices that have retina display.

A 300 x 250 pixel medium rectangle banner will look blurry on retina display monitors due to the screen resolution. We add both creative sizes that you send us into Google DFP (the system we use to manage banners on RunGuides), it detects if the user is on retina, and if they are, displays the higher resolution image.

What system do you use to run your on site media?

We use Google Ad Manager to run all media on the site. This allows us to do all sorts of fun stuff around media targeting and split testing.

Can I give you multiple creatives?

Yes! We highly recommend testing at least two variations of your banner (not wallpaper) creative at the same time. Our system will automatically display the more effective creative the most.

Can you run ads from a third party?

We are able to run media from most third party servers. Connect us with your agency contact and we will work with them to implement the banner code.

When do I need to submit creative by?

In order to make sure that your campaign gets activated in time we need to receive and approve your creative at least 48 hours prior to your campaign launch date.

Tips for Effective Banners

300x250 Banner Tips

Keep your message and call to action very clear and simple
If you are running an animation have a call to action within the first 3 seconds
If applicable, target your message to the city that your media displays in

320x100 Mobile Banner Tips

Try to minimize the amount of text and graphics on your mobile banner
If you are running an animation have a call to action within the first 2-3 seconds

Wallpaper Tips

Put any important content (logos etc) in the top 300 pixels of each wallpaper panel so that it displays on the most common monitor resolutions.
Simple designs work the best to compliment the other creative elements on the site

Banner Templates

We have made some of our default banner templates available for download below. These banners typically get click through rates in the mid to high end of our expected averages (0.40% – 0.70%).

Download the templates and fill them in with content specific to your event.

We highly recommend that you create multiple versions of each banner. Our system will have them compete against each other and display the
banner with the highest click through rate the most often.

Download .psd Banner Templates