Featured Events
Get more people signing up to your run by pinning it to the top of the RunGuides race calendar as a featured event.
Easy
Simply let us know which race you want featured and we rotate it in the calendar top spots!
How It Works
Your event gets boosted to the top of the calendar, more runners sign up
Best Value
Featured events book for $250 – $300 per month depending on the region that your event is in.
Effective
Featured events typically get 100 – 400 extra clicks per month with conversion rates of 2% – 7%.
Frequently Asked Questions
When is the best time for my event to be featured?
Most shorter distance events (5k to 15k) and obstacle course races (OCRs) typically feature events spanning 2 to 4 months prior.
For half marathons, marathons, or longer events, we suggest featuring your event 6 to 8 months before the scheduled date.
Are there a maximum number of featured events per city?
Yes. We limit the number of featured events in each city to keep the view counts and click through rates high.
Will my event always show at the top of the race calendar?
If there are more than 2 featured events booked in a city then your featured event will rotate in the top two spots on the calendar (for example, if there are 4 featured events booked then your event will display once every 2 pageviews). We limit the number of featured events per city at any given time to keep the view counts high.
Do I get a report on clicks to my event?
Yes! We send you reports with details on the number of people that clicked through to your race from the featured spot.
Who Uses Featured Events
Every year hundreds of events and race directors repeatedly use featured events to connect with more runners.
Race Series
Do you run a series of races throughout the year? Reserve a featured event spot for the entire race season and keep your next upcoming event at the top of the calendar. One less marketing program for you to worry about!
Ventures Endurance uses featured events to promote their Hot Chocolate runs in over 18 different cities across the United States.
The Santa Hustle hosts events in cities across the United States. We featured their events in multiple cities during the months leading up to the races.
Canada Running Series uses featured events to promote their series of seven major races to runners looking for events in and around Toronto, Montreal, and Vancouver.
Single Races
Are you looking for an affordable way to promote a single race? Run a featured event for a few months leading up to your race and capture more sing-ups from runners looking for last minute race options.
The Niagara Falls International Marathon wanted a cost effective way to promote their event during the year. They featured their race for the spring and summer to attract early bird sign ups.
The Haunted Half Marathon wanted to increase the number of Austin runners at their race. We featured their event leading up to the event.
Rivalry events used a featured event to promote their races to runners looking for races around Seattle and Portland.
“It was great working with RunGuides! Our event hits on google analytics were up 10% over last year from our campaign on RunGuides.com”
Holy smokes, that RunGuides feature for our Candy Cane Lane 5K is doing well!!
We were blown away by our turnout and had a number of people who connected with our race through RunGuides. We’ll 1000% be using RunGuides again next year to promote our event!
In 2023 76% of my registrations came from RunGuides! I had over 16,000 participants in 2023 and more than 12,200 registrations came from RunGuides. They are my primary digital marketing partner and I can’t recommend them enough!
Promotions with RunGuides went really well! They were our top paid marketing channel, we generated over $9,000 in registrations from an $1,850 ad spend on one event!
Conversions from RunGuides have been incredible for us!
I no longer throw money at social media ads since RunGuides directly promotes to runners, who register for my races. The investment with RunGuides almost tripled my revenue in one calendar year.
RunGuides is easy to work with, taking stress and the guesswork off my plate to create direct content with an impact to increase revenue in a few months.
If you have questions about traffic to a specific region please contact us.
