We can feature you in emails to runners who have asked us to email them about upcoming runs, and running gear.
We promote you with a dedicated email to our members.
Choose your campaign type (event or product promotion). We create the campaign and save your marketing team from extra work!
RunGuides’ email lists are segmented by region. Connect with runners in select cities, states, or across the entire country.
Runners opt in to our email list expecting to receive emails with information about runs and special offers.
Dedicated email recommending your event to runners.
Run a giveaway to promote your product, and grow your email list.
Click on the images below to view a few examples of events that ran email campaigns with us.
Product campaigns get promoted in three emails; a dedicated giveaway announcement, inclusion in our promo code email, and an email to everyone that entered the giveaway.
Can I target specific regions?
Yes! We can run campaign that target specific cities, states/provinces, or countries.
How many runners are on your list and where did they come from?
There are currently 121,000 members* subscribed to the RunGuides email list.
When people use RunGuides we ask them if they would like us to email them about upcoming runs in their area. That is the only way that people join our email list.
We do not purchase lists from any third parties or do any other sketchy stuff to acquire emails.
*This number is current as of November 2024
What results should I expect from an email campaign?
Click through rates as a percentage of total sends are typically 1% – 2%.
Click through rates as a percentage of total opens (reported in Mailchimp) are typically 2.5% – 5%.
Mailchimp reports our average open rates at just over 40%, however Apple’s mail privacy protection update can cause reported open rates to be higher than actual open rates for Apple Mail users. Learn more here
What will my event campaign email contain?
If you are promoting an event your email will contain:
We found that including a section of RunGuides related content helps improve trust with our audience.
What will my product campaign email contain?
We typically run product campaigns as giveaways because they get the most interaction.
Your product campaign includes three emails:
Pricing - How much do dedicated emails cost?
Our minimum rate per email campaign is $250. Email campaigns that are sent to more than 5,000 members are billed at a $50 CPM
If you are interested in running an email promotion through RunGuides contact us and we can put together a quote for you!
If I run a giveaway do I get all of the emails from people who enter?
We give people the option of opting in to receive future emails from you when they enter a giveaway.
You will receive a list of all people who asked to be added to your email list.
What sort of software do you use to run giveaways?
We use software called Woobox to host and run all giveaways. Woobox manages the entries, and automatically selects winners. It also gives people bonus entires if they share the giveaway so that you get the most reach possible during your campaign.
I booked an email! What do I need to provide you?
We need three things to create your email campaign:
If you have these two things send them as well:
If you are unable to provide images or bullet point highlights our team will create an email using information from your website.
