Site Takeover
Own 100% of the banner space on RunGuides. Your brand in front of every runner using the website.
Targeted
Pick the regions that you want your banners to display; cities, provinces, states, or run a campaign across the entire country.
How It Works
We give you 100% of the available banner impressions. You get in front of thousands of runners
Exclusive
We reserve 100% of the banner space on RunGuides for you during your takeover. No competition with other banners!
Intelligent
Our system tracks impressions and clicks, and automatically runs your highest clicked banners the most.
Show Me The Banners
Click on any of the images below to see where your banners will display on various devices
Wallpaper, leaderboard, and medium rectangle ad units show on all event pages on laptop and desktop displays.
Large rectangle ad unit displays at the bottom of all pages on smartphones. Medium rectangle ad units show on all event pages.
Frequently Asked Questions
So I get 100% of the impressions?
Yes. With a takeover you receive 100% of the banner impressions in your target regions on RunGuides during the duration of your campaign.
No rotation with other banners. All your branding, all the time.
What results should I expect?
Traffic varies across regions so the number of impressions, clicks, and conversions delivered over your campaign depends on the region you target. Contact us and we can give you some estimates based on the regions that you want to book takeovers in.
Generally most campaigns tend to have CTRs in the range of 0.6% – 1.5% however, this is heavily dependant on the banner creative that you use.
We keep a log of the highest converting creative and are always happy to pass on our feedback on how to creative effective banners for our site.
How much does a takeover cost?
Site takeover rates vary depending on the regions that you are activating your takeover in, and the duration of your campaign.
If you are interested in a RunGuides site takeover contact us, and we can give you some more information on pricing.
What sort of reports do I get?
We send you regular performance reports on your takeover with the following information.
- Unique Visitors: Know how many runners see your advertising per month, targeted geographically.
- CTR(click through rate): See what percentage of people clicked on your banners
- Banner Impressions: Learn exactly where runners see your advertising and what was most effective.
We’re also happy to give you recommendations based on what we’re seeing work well with other takeovers!
If you have questions about traffic to a specific region please contact us.
